Direct Sale Ad Operations
A multifaceted process that requires careful planning, tracking, and optimization
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Supply Side Programmatic Ad Operations
A suite of services and practices aimed at efficiently managing
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Demand Side Programmatic Ad Operations
Involves a set of services and strategies designed to effectively plan
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Our Services
Our Service solutions offer to manage and deliver all aspects of online advertising campaigns and ad-related processes to achieve specific goals and objectives for publishers, advertisers, and other stakeholders precisely and efficiently.
Who we are
ITAO CONSULTANCY SERVICES - FZCO is committed to delivering exceptional results through experienced hands. We possess in-depth knowledge of the digital advertising landscape starting from ad trafficking to campaign management through our Skilled experts in all aspects of ad operations. When you choose ITAO CONSULTANCY SERVICES - FZCO, you gain access to a team that values collaboration, creativity, and continuous learning. Together, we work diligently to help you navigate the ever-evolving world of online advertising.
Ad Servers & Tools Expertise
Ad Campaign Setup and Management
99%
Ad Inventory Optimization
98%
Ad Trafficking and Scheduling
100%
Audience Targeting and Segmentation
99%
Performance Tracking and Reporting
100%
Ad Technology Integration
98%
Client Support and Communication
100%
- Our Core Services
- Our Strengths
Direct Sales Ad Operations
Our dedicated team provides end-to-end support for direct sales ad operations, ensuring a smooth and efficient process from campaign setup to performance analysis. We optimize your direct sales strategy to enhance revenue streams and improve overall ad campaign effectiveness.
Programmatic Ad Revenue Management
Harness the power of programmatic advertising with our expertise in ad revenue management. We employ cutting-edge Hybrid header bidding solutions to elevate your programmatic ad performance, driving increased competition and higher CPMs for your inventory.
White Label Ad Server Management
Simplify your ad tech stack with our white label ad server management services. We handle the technical complexities, allowing you to focus on content creation and audience engagement while ensuring seamless ad delivery.
MCM MA/MI Google AdX Services
Navigate the complexities of Google Ad Exchange (AdX) with confidence. Our team specializes in managing Multiple Customer Management (MCM) Manage Account (MA), and Manage Inventory (MI) on Google AdX to optimize your monetization strategy.
Expertise and Dedication
Our team consists of seasoned professionals with a wealth of experience in the digital advertising landscape. We are committed to providing expertise-driven solutions tailored to meet your specific needs.
End-to-End Support
From strategy development to implementation and ongoing optimization, we offer comprehensive support throughout the ad operations lifecycle. You can trust us to be your reliable partner in achieving your revenue goals.
Innovation and Technology
Stay ahead in the dynamic digital media landscape with our commitment to innovation. We leverage the latest technologies and industry best practices to ensure your ad operations are at the forefront of the market.
Our Clients
Our Client Feedback
Our experience working with ICS on Sorbet Live's MCM AdTech management for Publishers was nothing short of exceptional. Their professionalism and dedication were consistently evident, as they demonstrated a deep understanding of the Ad Ops industry and its products. Beyond technical expertise, Guna impressed me with his unwavering integrity, responsiveness, and strong analytical skills. These qualities combined fostered a truly collaborative and positive working environment.
Adi Azariah, Israel
Founder & CEO
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ICS quickly integrated into the AspenCore Ad Operations team and became an invaluable contributor to both our direct sales and programmatic monetization strategies. Their strategic insights and execution played a key role in the complete ad restructure of several of our top media brand sites. As a result, we saw an immediate surge in traffic and ad performance leading to substantial revenue growth and new opportunities. They brought exceptional acumen, innovative thinking, and a results-driven approach. Following some unexpected team changes, They stepped up to lead the Ad Operations team with confidence and dedication. They are collaborative, solution-oriented, and embodies a true “all hands on deck” attitude.
Keir (Kornbau) Hoppe, USA
Director
ICS managed our In-House Direct sale ad operations for Publisher in our Brand called "Circle Around" Powered by Girl Scout project, USA. Managing a start-up brings unique complexities and the entire team was up to the job. We appreciate their services, precision and willingness to do fully embrace this important responsibility.
Sharon Wood, USA
CEO
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ICS has consistently proven to be a reliable partner in managing our Direct Sale Ad Operations across multiple brands. I’ve worked with them for several years, and I always return to them for support. They are dependable, efficient, and handles every task—big or small—with the same level of dedication. It’s a great relief knowing I can count on her to get the job done. Thank you, ICS!
Louise (Apaapa) Stowell, NZ
Director
ICS has been a valuable partner in supporting our brand Magazine since 2017, particularly with our DoubleClick for Publishers platform. They've also provided backend support for our website, which is hosted on Metropublisher. Guna, the head of AdOps from ICS, is consistently reliable, punctual, and thorough in his follow-ups. I highly recommend Guna and his team for their professionalism and quality of work.
Karen Tappenden, USA
CEO
ICS is a professional who works well with a team and brings a ton of knowledge and experience to the table. They were able to handle all levels of tasks and fires with confidence. I would highly recommend them for end-to-end Ad Operations for any size of Publishers!
James Fink, USA
Director
ICS, They are a digital wonder-worker! Without them, we would not have been able to monetise our websites. When Google Adsense threw out a long checklist of things, ICS got each one sorted. This resulted in approval far quicker than I anticipated and They have now done three sites for us. I highly recommend them.
Al Gibson, UK
Director
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Read our latest insights.
FAQ
ITAO CONSULTANCY SERVICES - FZCO specializes in providing end-to-end solutions for publishers, including ad trafficking, campaign management, optimization, analytics, and technical support to enhance the efficiency and effectiveness of digital advertising campaigns.
ITAO CONSULTANCY SERVICES - FZCO employs advanced analytics and optimization strategies to analyze key performance indicators (KPIs) and refine targeting, ad creatives, and other campaign elements. This ensures that publishers achieve maximum performance and ROI from their digital ad campaigns.
ITAO CONSULTANCY SERVICES - FZCO has a dedicated technical support team to identify and resolve any technical challenges publishers may encounter, including ad delivery issues, discrepancies, and other technical intricacies related to digital advertising.
ITAO CONSULTANCY SERVICES - FZCO works closely with publishers' sales and marketing teams to align digital ad operations with overall business objectives. This collaboration involves understanding client requirements, executing campaigns, and providing insights to enhance strategic decision-making.
To combat ad fraud, ITAO CONSULTANCY SERVICES - FZCO implements robust ad verification tools, monitors traffic sources rigorously, and utilizes cutting-edge fraud detection technologies. Regular audits and validations of traffic sources are conducted to ensure a secure and fraud-free advertising environment.
ITAO CONSULTANCY SERVICES - FZCO provides comprehensive support in implementing Header Bidding, including integration into the ad stack, setup configuration, and management of demand partners. This enables publishers to maximize revenue through optimized auction processes.
Absolutely. ITAO CONSULTANCY SERVICES - FZCO utilizes state-of-the-art analytics tools and reporting platforms to generate detailed insights into campaign performance. Publishers receive comprehensive reports on key metrics, empowering them to make informed decisions and refine their advertising strategies.
ITAO CONSULTANCY SERVICES - FZCO leverages its expertise to streamline Programmatic Advertising, utilizing advanced algorithms and real-time bidding (RTB) platforms. This automation ensures efficient buying and selling of digital ad inventory, resulting in targeted and impactful ad placements for publishers.
ITAO CONSULTANCY SERVICES - FZCO prioritizes continuous education, active participation in industry events, and maintaining strong professional networks. This commitment ensures that the agency remains at the forefront of industry trends, providing publishers with the latest insights and strategies.
Publishers can initiate engagement by reaching out to ITAO CONSULTANCY SERVICES - FZCO for a consultation. The agency will conduct an in-depth analysis of the publisher's needs and goals, tailoring a bespoke solution to optimize and streamline their digital advertising efforts.