Transform your ad inventory sell side into a revenue powerhouse with our Programmatic Revenue Optimization solutions. Leverage the synergy of Supply-Side Platform (SSP) and Demand-Side Platform (DSP) technologies to maximize yield, enhance targeting precision, and elevate the overall efficiency of your programmatic advertising strategy.
Holistic Revenue Maximization
Our integrated SSP and DSP solutions work seamlessly to ensure that every ad impression is optimized for maximum revenue. From setting floor prices to real-time bidding, our system maximizes the value of your ad inventory.
Precision Targeting and Audience Insights
Leverage DSP capabilities to precisely target your desired audience. Gain valuable insights into user behavior, preferences, and engagement patterns, allowing you to tailor ad experiences and drive higher CPMs.
Dynamic Pricing Strategies
Implement dynamic pricing models through SSP to adapt to market demands. Set floor prices intelligently, enabling your ad inventory to respond in real-time to fluctuations and secure optimal revenue from each impression.
Efficient Ad Monetization
Streamline your ad monetization process with our SSP and DSP integration. From ad request to final delivery, our solutions ensure a smooth and efficient workflow, minimizing latency and maximizing revenue potential.
Comprehensive Reporting and Analytics
Access detailed reports and analytics to track the performance of your programmatic ad inventory. Make informed decisions based on real-time data, optimizing your strategies for continuous improvement.
SSP Integration:
Integrate our SSP solution seamlessly into your ad inventory sell side. Our platform enhances your supply-side capabilities, facilitating efficient auction processes and maximizing the value of your inventory.
DSP Implementation
Implement our DSP technology to tap into a vast array of demand sources. Our platform empowers you to strategically connect with the right advertisers, driving competition and securing higher CPMs for your ad impressions
Real-Time Bidding (RTB)
Embrace the power of RTB to auction your ad impressions in real-time. Our SSP and DSP integration ensures that your inventory is exposed to a diverse pool of advertisers, resulting in optimal revenue outcomes.
Elevate your ad revenue with our Programmatic Revenue Optimization solutions. Harness the combined strength of SSP and DSP to maximize yield, enhance targeting precision, and streamline your ad monetization process. Contact us today to explore how our tailored solutions can transform your programmatic advertising strategy.
Our Expertise
FAQ's
Our Client Feedback
Our experience working with ICS on Sorbet Live's MCM AdTech management for Publishers was nothing short of exceptional. Their professionalism and dedication were consistently evident, as they demonstrated a deep understanding of the Ad Ops industry and its products. Beyond technical expertise, Guna impressed me with his unwavering integrity, responsiveness, and strong analytical skills. These qualities combined fostered a truly collaborative and positive working environment.
Adi Azariah, Israel
Founder & CEO
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ICS quickly integrated into the AspenCore Ad Operations team and became an invaluable contributor to both our direct sales and programmatic monetization strategies. Their strategic insights and execution played a key role in the complete ad restructure of several of our top media brand sites. As a result, we saw an immediate surge in traffic and ad performance leading to substantial revenue growth and new opportunities. They brought exceptional acumen, innovative thinking, and a results-driven approach. Following some unexpected team changes, They stepped up to lead the Ad Operations team with confidence and dedication. They are collaborative, solution-oriented, and embodies a true “all hands on deck” attitude.
Keir (Kornbau) Hoppe, USA
Director
ICS managed our In-House Direct sale ad operations for Publisher in our Brand called "Circle Around" Powered by Girl Scout project, USA. Managing a start-up brings unique complexities and the entire team was up to the job. We appreciate their services, precision and willingness to do fully embrace this important responsibility.
Sharon Wood, USA
CEO
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ICS has consistently proven to be a reliable partner in managing our Direct Sale Ad Operations across multiple brands. I’ve worked with them for several years, and I always return to them for support. They are dependable, efficient, and handles every task—big or small—with the same level of dedication. It’s a great relief knowing I can count on her to get the job done. Thank you, ICS!
Louise (Apaapa) Stowell, NZ
Director
ICS has been a valuable partner in supporting our brand Magazine since 2017, particularly with our DoubleClick for Publishers platform. They've also provided backend support for our website, which is hosted on Metropublisher. Guna, the head of AdOps from ICS, is consistently reliable, punctual, and thorough in his follow-ups. I highly recommend Guna and his team for their professionalism and quality of work.
Karen Tappenden, USA
CEO
ICS is a professional who works well with a team and brings a ton of knowledge and experience to the table. They were able to handle all levels of tasks and fires with confidence. I would highly recommend them for end-to-end Ad Operations for any size of Publishers!
James Fink, USA
Director
ICS, They are a digital wonder-worker! Without them, we would not have been able to monetise our websites. When Google Adsense threw out a long checklist of things, ICS got each one sorted. This resulted in approval far quicker than I anticipated and They have now done three sites for us. I highly recommend them.
Al Gibson, UK
Director
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